Digital Transformation for Traditional Sector – Did We Get It All Wrong?

Includes a Live Event on 01/27/2021 at 9:30 AM (EST)

Nearly every industry is taken by the excitement of digital transformation (DX). Most professional conferences and magazines are allocating sections on digital. The level of adoption and successful outcome ranges from digital native companies in one end of the spectrum, B2C and banking sector being immediately following, through Oil & Gas, Chemicals, and industrial construction just waking up to the efficiency gain, cost reduction, and improved safety possible through DX. Companies like Uber and Airbnb that are digitally born could start from a clean slate. While companies in the traditional industries need to proactively transform their business processes leveraging digital technologies. While this is all very exciting, for the newcomers and even veterans, the difference between digitizing, digitalizing, executing a digital rich product portfolio, vs digital transformation can get rapidly confusing. The result is not only benign incorrect usage of the terminology but the misaligned outcome expectations. Even a few years ago, many traditional companies equated digital transformation to creating 'a website and an app’, and some still continue to fall into that trap.

In this talk, we will investigate some of the fundamental questions of:

  • Why should a company engage in DX at all?
  • What is and is not DX? How does it relate to what Oil & Gas industry experimented with for decades under the tagline of iField, SmartField, or Digital Oilfield of the Future?
  • How have some other traditional sectors successfully embarked on this journey and are beginning to reap value?
  • How has COVID impacted DX adoption? What are the key challenges of implementing DX? Where to start? How to avoid the pitfalls?

This webinar is categorized under the Completions technical discipline.

All content contained within this webinar is copyrighted by Zita Technology and its use and/or reproduction outside the portal requires express permission from Zita Technology.

Utpal Ganguly

President, Zita Technology and Senior Partner, Envision Group

Utpal Ganguly is a thought leader, senior advisor, and leader engaged in business transformation through digital-driven initiatives. He is President of Zita Technology and Senior Partner with Envision Group. Previously he was the Chief Digital Officer of NexTier Oilfield Services where he defined and deployed digital transformation strategy. Prior to joining NexTier, Ganguly was VP with Baker Hughes and played a key role in growing a successful eCommerce business for Oilfield tools and services. He started his career in operations with Schlumberger where he progressively took senior roles in engineering, marketing and digital solutions. He was Global Software Portfolio Manager creating, implementing, and leading the comprehensive digital strategy as well as delivering flagship products for Unconventional resources. He is an active member of the SPE Gaia steering committee helping define the digitally enabled transition to sustainable energy. Ganguly has received his MS in Petroleum Engineering from the Norwegian Institute of Technology (NTNU), Trondheim, Norway, and MS in Computer Science from the University of Tulsa, Tulsa, Oklahoma.

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01/27/2021 at 9:30 AM (EST)   |  90 minutes
01/27/2021 at 9:30 AM (EST)   |  90 minutes
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0.15 CEU/1.5 PDH credits  |  Certificate available
0.15 CEU/1.5 PDH credits  |  Certificate available