Horses-for-Courses: Getting your Message to the Target Audience in the Most Effective Way

Recorded On: 02/02/2023

It is self-evident that an efficient process for managing, archiving, and providing access to technical presentations and papers via virtual or face-to-face events and publications lies at the core of the SPE’s primary mission to dissemination and exchange technical knowledge.

So, why is it so hard to get an abstract or article accepted for a conference or publication?

Maybe the answer lies in asking ourselves:

  • What is my personal and/or our corporate objective in proposing this paper?
  • When does an idea or innovative concept become knowledge that merits dissemination?
  • What does the audience expect, as consumers of the materials presented by their colleagues?
  • What do the sponsors of SPE Events expect their employees and customers to take away from this event?
  • Can and/or should this idea be explained in an agnostic noncommercial way?
  • Is the underlying message a quasi-commercial one to drive new business development, if only by implication?

SPE Papers and posters presented at a SPE Technical Conferences or published in SPE magazines or journals are intended to help other SPE Members do their jobs as practicing petroleum engineers. There are other options for getting a story into the public domain through the auspices of the SPE:

  • Non-commercial information and case studies can be proposed via an abstract to SPE JPT managing editor, Pam Boschee.
  • Presentations can be proposed to a Local (geographic)Section or to an appropriate Technical Section.
  • Tight summaries can be posted as questions or answers on the appropriate Community or Technical Section on SPE Connect.
  • The SPE magazines carry Sponsored Articles of a slightly more commercial nature, as well as conventional advertising.
  • It is possible for a Service Provider or Equipment Manufacturer to Sponsor a Virtual Event, via SPE EnergyStream.

The British have a great expression for selecting a course of action that has been modified from the original plan to take advantage of the circumstances. “Horses for Courses.” A horse that performs well on a dry race-course may run less well on damp ground after a prolonged period of rain, for example.

This webinar is categorized under the Management and Leadership technical discipline.

All content contained within this webinar is copyrighted by Niall Fleming, Jennifer Terrell, Pam Boschee and Nathaly Famiglietti and its use and/or reproduction outside the portal requires express permission from Niall Fleming, Jennifer Terrell, Pam Boschee and Nathaly Famiglietti.

Niall Fleming

Niall Fleming, SPE, is a specialist in production technology for Equinor and is based in Norway. His main interests are well productivity, formation evaluation, and completion damage. For Equinor, Fleming has held positions as leading advisor for well productivity and stimulation; lead production engineer on North Komsomolskoye in Siberia; and, latterly, production engineer on Bacalhau offshore Brazil. He holds a PhD degree in geology from Imperial College London. Fleming is executive editor for SPE Production & Operations, serves on the JPT Editorial Review Committee, and has been a member of the organizing committees for several SPE conferences and workshops. In 2015, he was awarded the SPE A Peer Apart award, and he is a four-time recipient of SPE’s outstanding technical editor award.

Jennifer Terrell

Jennifer Terrell is the Content Processing Manager for SPE’s Technical Publications group. She is responsible for managing SPE’s conference paper publication process, PetroWiki and oversees the technical paper education webinars for ATCE.

Pam Boschee

Pam Boschee is the managing editor of SPE’s magazines, including the Journal of Petroleum Technology, Oil and Gas Facilities, HSE Now, Data Science and Digital Engineering, and The Way Ahead. She has more than 30 years’ experience working in the energy industry, with 12 years as an editor at SPE. Boschee has worked as an editor in the upstream and power-generation industries and has previously worked as a natural gas analyst, an analytical chemist for oil-and-gas-related regulatory compliance and emissions, and as a litigation consultant for the chemical and energy industries. She holds BS and MS degrees in chemistry from the University of North Dakota and North Dakota State University, respectively.

Nathaly Famiglietti

Nathaly Famiglietti is an engineer with proven experience both in technical and management. Specialize in Oil & Gas, Global Talent Acquisition, Technology, and Training & Development. Mrs. Famiglietti holds a Bachelor's Degree in Geophysical Engineering from Universidad Simon Bolivar, Venezuela. She has more than 25 years of experience in the Oil & Gas industry.

Mrs. Famiglietti joined SPE in 2021 as the Virtual Programs Development Manager and is in charge of investigating, recommending, and developing new programming and initiatives to expand SPE’s virtual learning programs, including virtual/hybrid events, webinars, and SPE Live broadcasts.

Victoria Pons (Moderator)

Dr. Victoria Pons is the director of research and strategic development at WellWorx Energy where she leads the research, planning and implementation of innovative new programs and products for WellWorx.

Dr. Pons is the Vice President of Artificial Lift Research and Development Council (ALRDC) as well as the project Champion for the Horizontal Well Downhole Dynamometer Data Acquisition Project (HWDDDA), an industry sponsored project aimed at designing and manufacturing downhole tools to provide downhole deviated data to the Oil & Gas industry.

Dr. Pons is very passionate about Diversity, Equity and Inclusion and created a D&I Committee at ALRDC and also serves as the Treasurer for the SPE GCS D&I Committee. Involved in organizing conferences for different organizations worldwide, Dr Pons hopes to forward D&I goals by incorporating D&I segments as a norm amidst the technical discussions and programs.

As an industry SME, Dr. Victoria Pons has greatly contributed to the advancement of new algorithms for rod pump control and other forms of artificial lift. Dr. Pons began her career in Oil & Gas with Weatherford where she pioneered new techniques for the calculation and treatment of downhole data using data analytics and artificial intelligence, while leading the product strategy for Well Pilot and LOWIS.

During her time at Baker Hughes, Dr. Pons led the technical direction and customer focused strategy for Lufkin Well Manager, predictive software SROD and deviated downhole tools.

Dr. Pons holds bachelor’s in biology and mathematics, a Master of Science and Philosophy Doctorate in Applied Mathematics from the University of Houston. She also holds 12 patents in the discipline of Artificial Lift as well as over 40 publications.

SPE Webinars are FREE to members courtesy of the



Horses-for-Courses: Getting your Message to the Target Audience in the Most Effective Way
02/02/2023 at 9:00 AM (EST)  |  Recorded On: 02/02/2023
02/02/2023 at 9:00 AM (EST)  |  Recorded On: 02/02/2023
20 Questions
Live and Archive Viewing: 0.15 CEU/1.5 PDH credits and certificate available
Live and Archive Viewing: 0.15 CEU/1.5 PDH credits and certificate available