PetroTalk: Building Trust & Connecting With Places

In an effort to create Web-delivered content that addresses some of the more challenging issues in the oil and gas industry, SPE is considering the implementation of PetroTalks, a platform for SPE to share major presentations from key conferences, applied technology workshops, and summits. Designed to support competency development and knowledge transfer, PetroTalks will capture presentations made by academic thought leaders and subject matter experts addressing current and future industry challenges. The pilot PetroTalk is a presentation made by Jennifer Cross, a sociology professor at Colorado State University and invited speaker on sustainability at the 2015 SPE E&P Health, Safety, Security, and Environmental Conference—Americas. Cross' presentation addresses changing behaviors and ways that the industry can improve the effectiveness of communication.

Jennifer E. Cross, Ph.D., is currently Assistant Professor in the Department of Sociology. She earned a bachelor's degree from Colorado State University and received her Ph.D. in Sociology from the University of California at Davis. Her research interests include community attachment/sense of place, land use and conservation, sustainability, inter-agency collaboration, social networks, and social norms. She has received grants from the U.S. Department of Education and Office of Juvenile Justice Delinquency Prevention. Her research in the areas of program outcomes, interagency collaboration, and social norms marketing has been published in a variety of scientific journals.

Dr. Cross is a community sociologist who regularly works with public schools and community agencies on a variety of community-based participatory research projects centered on health promotion and community development. Her current projects include research on land conservation decision making, energy conservation and sustainability in public schools, and behavior change campaigns among college students. She has provided evaluation and research technical assistance to grantees in the Safe Schools/Healthy Students Initiative funded by the United States Departments of Education, Health and Human Services, and Justice.

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PetroTalk: Building Trust & Connecting With Places
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